Client: Kalfayan Merjanian LLP
Agency: Freelance
Being involved in an accident can be a shocking, stressful situation. Preparing yourself with a car accident checklist can help take the guesswork out of what to do to protect yourself.
Role: Contracted to redesign the Accident Checklist Postcard
Client requested the new postcard design to have more of a “white light” look with my own creative spin to it. Replaced the car crash image with one without a background to create a focal point and added graphics to dramatize the accident. Certain copy and phone numbers were enlarged for visual hierarchy; design elements were arranged and presented in order of their importance.